Gaiam launches Wellness product line
Category to emphasize natural approach to health and wellness
By Susanne Ault -- Video Business, 1/31/2008
JAN. 31 | Fitness lifestyle specialist Gaiam is launching a new product line, Gaiam Wellness.
Gaiam kicks off its Wellness line with Restorative Excersize titles.
The new category will hold Gaiam’s DVDs, books and other merchandise that emphasize a natural approach to health and wellness, covering such subjects as nutrition, meditation and exercise. Many of the titles will include alternative Eastern healing practices that should help provide consumers with more options to relieve stress and prevent and/or treat chronic illness.
Also under the new category is Gaiam’s existing StrongWomen series of books and DVDs, which have sold more than 1.5 million units. StrongWomen will help launch Gaiam Wellness with two new April 1 titles, StrongWomen Osteoporosis Prevention and StrongWomen Weight Loss.
Following emerging health trends, Gaiam Wellness will roll out three titles based on the ancient Indian healing method Ayurveda: Ayurveda for Weight Loss, Ayurveda for Stress Relief and Ayurveda for Lymphatic Detox.
Gaiam Wellness also will deliver instructional DVD titles on Chinese medicinal practice Qigong, including Qigong for Beginners, Qigong for Cleansing/Detox and Qigong for Stress.
“Gaiam Wellness offers a variety of instructional media kits and DVDs that will empower consumers to take immediate action toward improving their health by engaging their mind, body and spirit,” said William Sondheim, Gaiam president of retail distribution and direct response marketing.
