Koch Lorber offers Q1 discount
By Cindy Spielvogel -- Video Business, 12/31/2007
DEC. 31 | Koch Lorber Films will kick off the New Year with a buy three, get one free promotion.
Koch is offering a buy three, get one free promotion for its titles.
The savings work out to as much as 67% because Koch Lorber will allow the free title to be the most expensive, said Dan Gurlitz, general manager of Koch Lorber.
Qualifying retailers will be able to choose from a list of 60 titles that make up the Koch Lorber Films’ 2008 Q1 Catalog Kick-Star Program. The program launches Jan. 1 and ends March 31.
Films include foreign classics such as Swept Away and Donkey Skin, along with recent releases such as A Few Days in September starring Juliette Binoche and God is Great and I’m Not starring Audrey Tautou.
“It’s a great time to expand or refresh your international cinema inventory,” Gurlitz said.
Retailers, mail-order companies and online merchants who sell directly to consumers will be able to save up to 67% in retail value through the promotion, he said. Distributors, one-stops, rackjobbers and product consolidators are not eligible.
Retailers can order the product through their normal source and submit copies of their invoices directly to Koch Lorber along with their selection of free units. Koch Lorber will ship the free units directly to retailers. Invoices can be sent anytime during the quarter but must be postmarked no later than April 15.
